Connections
with the Community
Partnership Agreements
with Local Government
2nd RETAILING Group company 2nd STREET entered a partnership agreement for promoting reuse activities with Sapporo City in July 2025 and Yokohama City in June 2026.
The agreement aims to leverage the resources and functions of government and the private sector to jointly promote waste reduction and reuse activities, and thereby contribute to achieving a recycling-oriented society.
Working together with local government will also enable us to disseminate store information and promote our purchasing service, as well as create opportunities that enable community residents to experience reuse in a manner that is familiar.
Smartphone Class
for Seniors
GEO Mobile cooperates with local government to hold smartphone classes for seniors.
These classes touch on numerous topics, such as basic operations, the use of apps, and crime prevention. By helping seniors more comfortably and safely use smartphones, we help enrich and bring joy to their daily lives.
Next-Generation
Education
with School Visits
2nd STREET conducts school visits to teach children about reuse.
By teaching children about the importance and fun of taking care of and reusing physical objects by enjoying quizzes and other activities, we provide them with opportunities for thinking about reuse and how we can create a recycling-oriented society. By assisting the education of the next generation, we will build a richer future together with our children.
Donations
to Nagoya University Hospital
Since 2014, the 2nd RETAILING Group has been donating to the Department of Clinical Oncology and Chemotherapy at Nagoya University Hospital, which is located in the same city as our head office, to aid research. Our donations help contribute to solving social issues.
Installing AEDs
at Capsule Rakkyoku
At Capsule Rakkyoku, our capsule toy store, we have been installing life-saving AEDs (automated external defibrillators) from September 2025 as we aim to contribute to the safety and security of the local community and our customers.
We also donate part of our sales at stores where AEDs are installed to the Japan AED Foundation to help promote the popularization of AEDs.
Mt. Fuji Cleanup Project
The 2nd RETAILING Group participates in the Mt. Fuji Cleanup Project held by the Japan Reuse Affairs Association in collaboration with the Fujisan Club.
This cleanup event is held every year to help solve the trash problem at the base of Mt. Fuji. On October 16, 2025, we were one of 28 companies and about 180 people who helped clean up trash.
As a company involved in the reuse industry that emphasizes the preciousness of resources, we will continue to be involved in activities that protect nature.
Cleanup efforts in 2024
Sponsoring Youth
Baseball Tournaments
The 2nd RETAILING Group sponsors the GEO Cup Goodwill Exchange Youth Baseball Tournament held for the purpose of developing youth baseball.
This tournament started when it was held by the Junior Baseball League Aichi in 2003, and marked its 24th year in 2026. Based on the idea of a friendly competition open to everyone that promotes team bonding, the event is held for about 3 months at around 70 venues across Aichi prefecture. By sponsoring this tournament, we aim to deepen our bonds with the local community and support the healthy growth of children via sports competition.
Exhibiting
at the WWDJAPAN
REUSE MARKET
2nd STREET offers the option of reuse in the fashion industry via the purchase and sale of unwanted clothing and accessories. As part of these efforts, we participated in the WWDJAPAN REUSE MARKET cultural experience event for achieving a sustainable society.
2nd STREET aims to normalize not throwing things away and thereby achieve a sustainable society via reuse. Going forward, we will actively promote initiatives such as participation in this event to encourage more people to take an interest in reuse.