The name “2nd RETAILING” reflects the world that we aim to achieve.
So, what kind of world is that?
Well, it’s a world where the untapped potential of all people and physical objects is released,
to give everyone more choices and allow them to live with greater enrichment.
What do we mean by “enrichment?”
Since the dawn of history, enrichment has meant an abundance of physical possessions. However, we believe that it can mean more. Surely there is a way to achieve enrichment without buying ever an ever-increasing number of things?
We believe that enrichment can mean an abundance of choice, rather than simply an abundance of physical possessions.
And instead of a world where only some people have an abundance of choice, what if everyone could?
This is why we aim to fill everyday life with joy and possibility for people around the world by creating value — the difference between satisfaction achieved and price paid.
To achieve this goal, we aim to expand our business globally and become familiar to people around the world as we create 2nd RETAILING, a new retailing paradigm that increases everyday choices.
I will never forget what a regular customer told me one time when I was working at a store after just joining the Company. After we became familiar, they said “thank you” to me.
I truly believe that our job is to continue providing our customers with more choices in their everyday lives.
Another Chance. Another Life.
The more choices that people have, the more varied lifestyles they can discover, and the more they can discover who they truly are.
The same applies to 2nd RETAILING. Based on our belief of Change as Chance, we constantly challenge global norms to make the everyday lives of our customers richer and freer.
