2nd RETAILING Co., Ltd.

Group Statement

Providing moments of joy,
and delivering little luxuries
to brighten people’s everyday lives.
This has always been our mission.

We create places
and plans
for things that have served their purpose once,
to be loved once again.
To lower the bar for making wishes come true.
To present lifestyles for a sustainable world.

At 2nd RETAILING,
our mission is to deliver happiness
to the everyday lives of people all over the world,
by giving second lives to things of value,
passing them on to share the joy.

About 2nd RETAILING

2nd RETAILING Small Amount and Short-Term Insurance Co., Ltd.

News

Here is the latest
information
on the
2nd RETAILING Group
and its various initiatives

Press Release

Press Release View all

2026.10.01
Announcements

Today, GEO HOLDINGS CORPORATION Renamed “2nd RETAILING Co., Ltd.”
New Corporate Philosophy Formulated to Aim for a Global Visionary Company

Press Release View all

Our Businesses

We pursue various businesses
in the secondary market

The 2nd RETAILING Group has leveraged its store operation and management expertise cultivated in its original business of video rentals to build its current business portfolio by expanding into a wide range of markets including the second-hand business. We aim for a business model that can continue to provide value in line with the needs of our customers despite changes in our social and economic environment, and work together as a unified group to enhance customer experiences.

List of Businesses

2nd STREET

One of Japan’s largest reuse chains, growing through a diverse portfolio of store formats and comprehensive buying and selling operations

GEO /
GEO mobile /
GEO DIGITAL BASE

Recycling-oriented business model combining purchase, sale, sharing, and repair

Luck Rack

Off-price store business solving corporate inventory issues while helping consumers save money

OKURA

Purchase, sale, and B-to-B auctions for luxury second-hand business

viviON

Global platform administration business for 2D content

Other Businesses

Diverse business services to respond to the needs of our customers and changes in the times and society

List of Businesses

Investor Relations

Today and our journey
so far of 2nd RETAILING

Here you can find information for shareholders and investors, such as financial information, share information, and our IR library.

Sustainability

What we can do
for a sustainable future

Because 2nd RETAILING focuses on the second-hand business, we believe that promoting our business directly contributes to building a sustainable future. We strive to build a society that makes effective use of limited resources so that everyone can lead a rich and fulfilling life, and aim to achieve a recycling-oriented society that continues into the future.