Luxury reuse

OKURA

OKURA

OKURA plays
a core role
in
luxury second-hand
business

OKURA store image

Founded in Fukuoka, OKURA is a subsidiary of OKURA HOLDINGS CORPORATION, which joined the 2nd RETAILING Group in 2019. Guided by its mission of “creating a society where valuable goods circulate,” OKURA is a wholesaler and retailer of reused luxury products such as luxury watches and luxury brand bags. In addition to buying from individual customers, OKURA procures an extensive lineup of luxury products through commercial auctions and sells them through more than 20 stores in Japan and overseas, as well as via e-commerce and its overseas subsidiaries.

OKURA also conducts wholesale operations in Japan and overseas, and operates the “OKURA Market” and “JWA” (Japan Watch Auction) auction services and the app-based “my Stock” luxury brand rental service. OKURA’s highly reliable proprietary sales channels effectively enable product-specific large-scale distribution. Leveraging the wholesale business expertise accumulated since its founding and its ability to provide appraisals that ensure fair prices and customer peace of mind through its highly-experienced buyers, OKURA aims to expand its share of the luxury product sector within Japan’s second-hand market.