Our Business

We pursue various
businesses
in the secondary market

2nd STREET

One of Japan’s largest reuse chains, growing through a diverse portfolio of store formats and comprehensive buying and selling operations

Our 2nd STREET business has launched multiple types of business models for purchasing and selling. In addition to our flagship Super 2nd STREET stores, reuse stores that handle a wide range of products, and stores that specialize in clothing and accessories, we are also expanding our specialty stores that handle interior products, outdoor products, and musical instruments. Thanks to these diverse efforts for store expansion, 2nd STREET is now the largest directly-operated reuse chain in Japan.

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GEO / GEO mobile /
GEO DIGITAL BASE

Recycling-Oriented Business Model Combining Purchase, Sale, Sharing, and Repair

Our GEO business is focused on the reuse, retail, and sharing (rental) of entertainment products, such as videos, games, and books, as well as secondhand mobile phones and home appliances.
In FY2026, our secondhand business accounted for 37% of net sales, retail 51%, and sharing 11%. In particular, we have been increasing our presence in the market for reused mobile devices, with sales growing 7.3% year-on-year.
Looking ahead, we will promote the provision of new value by combining secondhand devices with after-sales support.

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GEO / GEO Mobile /
GEO DIGITAL BASE

Luck Rack

Off-Price Store Business Solving Corporate Inventory Issues While Helping Consumers Save Money

Luck Rack is our off-price store business which makes bulk purchases of surplus or dead stock from manufacturers and retail stores to sell new products at heavily discounted prices. The business also accepts out-of-season products and small-lot products, which are difficult to sell at outlet stores. This both helps solve corporate inventory issues and provides budget-conscious consumers with the joy of finding a bargain. Customer numbers have been growing despite inflation, and we have formulated a long-term growth roadmap that aims for 300 stores by FY2036.

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OKURA

Purchase, Sale, and B-to-B Auctions for Luxury Second-Hand Business

OKURA HOLDINGS is a Fukuoka-based company specializing in the reuse of luxury goods, which joined the 2nd RETAILING Group in 2019. The company is involved in the purchase, wholesale, and retail of luxury watches and branded bags, and operates more than 20 stores in Japan and overseas under the “OKURA” name. OKURA handles an average of 3 billion yen worth of auctions monthly, with a focus on B-to-B auctions at OKURA Market and JWA auctions (held by the Japan Auction Association) that specialize in watches, jewelry, and bags. Overseas wholesale accounts for about 30% of its sales.

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viviON

Global Platform Administration Business for 2D Content

viviON is operating an interactive creative platform for the production, distribution, translation, and merchandising of 2D content, based on the goal of bringing happiness to all fans of 2D content. In addition to the main “DLsite” website, it also offers the “comipo” voice comic app and the “Aogiri High School” VTuber group. The “viviON BLUE” comprehensive online store provides both internet shopping and sales at actual stores, including stores overseas.

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